As I'm preparing my suitcases to come over to Europe to start an extensive promo tour, I'm also very much looking forward to what comes after that. I'm on the verge now of releasing my second solo album. I can't tell you how long I've been waiting for this moment to come and how anxious I am to get back on the road and sing my songs. Last summer was one of the best touring summers ever. We loved every second of it. Tom, Wim and Eric were awesome and we were lucky enough to work with some of our beloved and trusted crew guys. I count my blessings on a daily basis. I'm happier than I've ever been on a personal level and I still, after almost 15 years, get to do what I love the most: make music!
I'm smart enough to realize my life would be very different without all of you and I can't tell you enough (this won't be the last time) how much I appreciate your support, your letters, your pictures, your sharing of music, your sharing of stories and most of all your sharing of yourselves. We can't succeed without the help of others and the connection between us means a lot to me.
So a new record! Man, this is scary and fun all at the same time. I'm sorry you had to wait so long, but it's for the right reasons, believe me. We're trying hard to be smart about this. We have to come up with new ways to let people know about this music and that's where you guys can come in - if you want to.
I'm talking about the Street Teams. We've started doing this for the Scream album a few years ago and now we want to take it to the rest of the world for Shine. By joining one of my Street Teams, you will have a direct opportunity to ensure that your favourite music will be heard by as many people as possible! Remember all those times you were frustrated because you found out about a show too late, or your friends have never heard of k's Choice or Sarah Bettens, or that radio station you love to listen to won't play our songs? Well, now you'll be able to direct all that frustration to the greater good of spreading the joy! Specific duties include (but are definitely not limited to!) promoting my album in retail outlets, lifestyle stores and on the streets, calling the radio station to request my song or inspire them to listen to the album again and see if they'll invite me over for an acoustic session. Of course you can also help promote specific shows. Maybe you can even come up with your own creative ideas. Everything is possible.
By doing this, you, as a Street Team member, can receive posters, flyers, stickers and other materials to promote the band and you'll have special opportunities to get the word out about new Sarah Bettens music now available and all upcoming live performances by posting flyers at local hangouts, creating a buzz on the Internet, and sending emails to friends and family! You'll also be eligible for free concert tickets, backstage passes, meet-and-greet passes, etc... just for helping the world find out about the music you already love.
Of course, it's absolutely FREE to join my Street Teams, so all we'd ask of you, is a little bit of your time and mostly we hope that your enthusiasm will rub off on enough other people. And since we want to reward those who put forth the greatest energy, we want you to document your efforts with digital photos and snapshots and send us the fruits of all your hard work.
Finally, whether you join or not, you're already a member of the family and I can't wait to see you soon at the festivals, at radio performances and at the club shows. I'll be as available as humanly possible at all these events and I'm always happy to toss around ideas or theories about life in general! :)
Take good care, you loyal ones and see you very, very soon.